Healthcare organizations can either risk trying to bolt digital tools onto existing infrastructure to attempt modern consumer experiences or invest in technological underpinnings for continued innovation and CX evolution. The decision point? When beginning CX transformation strategy development. From there it’s critical to put data to work refining those strategies. In this fireside chat, League VP of Design Jess Tschirki and VP of Data Kerry Weinberg share insights about why it’s imperative to incorporate design thinking into health plan and health system CX strategies, how design elements serve both consumers and business goals as well as how to continually leverage as much data as possible to adjust strategies bases on what can be gleaned from that information.
CX by design: Strategy + data
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