One Platform, Two Paths: Scaling Medicaid Engagement Across County-Based to National Plans

Medicaid plans operate under intense pressures—but engagement strategies don’t have to be one-size-fits-all.

In this roundtable, Santa Clara Family Health Plan and CareSource—two nonprofit managed care organizations at opposite ends of the scale spectrum—share how they are using the same engagement platform to support very different strategies, populations, and operational realities.

From a county-based plan focused on transportation access and benefit navigation, to a national plan activating highly targeted, data-driven journeys, this session explores how Medicaid organizations can turn quality requirements into meaningful member action—no matter their size.

Gain insights into:

1. How Medicaid plans align quality measures with member engagement strategies
2. What changes—and what stays the same—when scaling from thousands to millions of members
3. How to engage hard-to-reach populations without over-indexing on cost
4. Navigating innovation in state-regulated, multi-market environments
5. Using one platform to support multiple engagement paths and maturity levels