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PRODUCT SHOWCASE

Getting Started with League’s AI-Driven CX

Jasmine
Speakers

  • Cat Chu  at  League

    AVP, Product Management, Solutions in Client Solutions, League

  • Hayley Evans  at  League

    Design Research Director in Design, League
Moderator

  • Colin MacDonald  at  League

    VP, Product and Partnerships in Product Management, League
About the session
AI is rapidly reshaping how consumers discover information, make decisions, and engage with brands—raising both excitement and important questions for organizations navigating what comes next. For many teams, the challenge isn’t whether to adopt AI, but how to begin in a way that builds trust, safeguards security, and delivers meaningful impact without major upfront investment.

In this session, League’s Cat (Client Solutions & Product Strategy) and Hayley (Research & UX) will lead a candid Q&A on “The Baby Steps to AI Adoption.” Together, they’ll explore how consumer expectations and behaviors are evolving in an AI-powered world, and what that means for organizations looking to stay ahead.

You’ll learn:

  • How AI is shifting consumer experience, trust, and decision-making—and what the latest research tells us
  • Practical, low-investment entry points that deliver high impact
  • How to approach AI adoption with a trust-first, security-forward mindset
  • Where early wins can build internal confidence and long-term momentum

Grounded in real-world examples and research-backed insights, this session will leave you energized about the positive potential of AI and equipped with clear, achievable next steps to begin your journey with confidence.