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Medicare Advantage: The Untapped Value of a Digitally Engaged Member

Studio 2
  • Nicholas Kraft

    SVP, Chief Growth Officer, CDPHP
  • Rus Van Gorp

    VP, Healthcare Strategy & Transformation, Publicis Sapient
  • Penny Ransom

    Chief Administrative Officer, Network Health
About the session

With more than half of the nation’s eligible seniors enrolled in Medicare Advantage plans, competition continues to intensify. Familiar strategies, including M&A, bolstered benefit offerings, even expanded provider networks, have dominated the stage. However, in this dynamic landscape, a critical question arises: How can we harness the power of the digital member experience to unlock value and establish competitive advantage?

During this roundtable discussion, participants will discuss the potential untapped value of a digitally-engaged MA member. Key topics of discussion will include: capturing age-ins, delivering personalized care plans, improving Star Ratings, and driving engagement via wellness and rewards.