About the session
With more than half of the nation’s eligible seniors enrolled in Medicare Advantage plans, competition continues to intensify. Familiar strategies, including M&A, bolstered benefit offerings, even expanded provider networks, have dominated the stage. However, in this dynamic landscape, a critical question arises: How can we harness the power of the digital member experience to unlock value and establish competitive advantage?
During this roundtable discussion, participants will discuss the potential untapped value of a digitally-engaged MA member. Key topics of discussion will include: capturing age-ins, delivering personalized care plans, improving Star Ratings, and driving engagement via wellness and rewards.