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The path to consumer-grade engagement

Business Track
  • Jigar Shah

    SVP & Chief Marketing Officer, Blue Shield of California
  • Kathleen Ellmore

    Co-Founder and Managing Partner, Engagys
  • Jody Tropeano

    Head of Content, HLTH
About the session

In this session, we’ll explore how leading healthcare organizations are thinking outside the box to digitally engage their patients and members. Learn about creating consumer-grade experiences in healthcare that rival what we expect from out-of-industry CX leaders. Panelists will dig into examples that examine the world outside of healthcare, taking inspiration from industries like banking and retail, and share their stories about what’s worked and what didn’t to drive engagement from 3-4 times per year to 3-4 times per month.