Skip to content
On the agenda
Back to agenda
KEYNOTE

Winning in the Market: The CX Advantage

Main stage
Speakers
  • David Holmberg

    President & CEO, Highmark Health
Moderator
  • Mike Serbinis

    Founder & CEO, League
About the session

In today’s volatile economic and healthcare landscape, where interest rates, government intervention, AI, and population longevity are the shifting paradigm, how can a healthcare organization not just survive but thrive? Join Highmark Health CEO, David Holmberg, and League Founder & CEO, Mike Serbinis, for a fireside chat that unfolds the story of how one of America’s largest Blue Cross Blue Shield plans is navigating this complex reality. Hear firsthand how their bold investments in vertical integration, innovation and an unwavering commitment to customer experience are reshaping the payer and provider landscape and helping them win in the marketplace.