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FIRESIDE CHAT

Turning Consumer Intent into Engagement

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About the session
Healthcare organizations invest heavily in tools and campaigns to engage members—but true engagement starts with understanding why people act the way they do. In this fireside chat, we explore  how insights from behavioral economics can help health plans translate consumer intent into meaningful, measurable action.

Drawing on lessons from leading global brands and health organizations, this session will uncover how to:

  • Identify the hidden psychological drivers behind member decisions
  • Design engagement strategies that meet consumers where they are in their health journey
  • Create “nudges” that prompt the right behaviors—at the right time and in the right context
  • Achieve high-value engagement that improves outcomes without increasing cost

Learn how behavioral design can help your organization achieve peak performance by turning everyday interactions into moments that inspire action, loyalty, and better health.